Integrations

Facebook Ads

Facebook ads is a targeting technology which allows advertisements reach a specific audience. To appropriately target the right customer, Facebook includes traits like geographical location, gender, age, work, relationship status, and interests such as music, movies, shopping behavior, among others. Consequently, data generated from targeting, or ads being run, is called Insights. These deliver valuable results which can then be used to iterate and create better campaigns.

Learn more here: facebook.com/business/ads

SOURCE:
Datagran enhances the scope of these insights by implementing proprietary algorithms to the extracted data. ETL (Extract , Transform and Load) data.

DESTINATION:
Export recommended and lookalike audiences directly to your Facebook ads account. Create and launch optimized campaigns directly from Datagran's workspace.

Facebook Integration’s default settings automatically extract the following fields and breakdowns. To pull specific data, first choose Advanced Settings located inside Integrations > Facebook Ads Integration. Then, review Facebook Documentation here for the list of available fields and breakdowns

Facebook Integration’s default settings:

DEFAULT FIELDS
objective
impressions
spend
reach
inline_link_clicks
actions

DEFAULT BREAKDOWNS
[["age", "gender"]
["publisher_platform","impression_device"]
["platform_position","publisher_platform","impression_device"]
["region"]
["hourly_stats_aggregated_by_audience_time_zone"]

For more information about how FACEBOOK API WORKS, CLICK here.

STEP BY STEP

Head over to your Workspace > Project > Integrations. Click on Facebook Ads Integration.

Enter the information requested, log in to your Facebook Ads account and click on Next.

Select Advanced Options to choose the Insights you wish to extract. When done, click Save.

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