FACEBOOK AUDIENCES

Facebook Ads is a targeting technology which allows advertisements to reach a specific audience.
As an action within Datagran, your data outcome from ML models can now be exported into your Facebook Ads account in the form of custom audiences. This allows you to broaden your audience scope, find potential customers as well as retain existing customers.
Once you send your output as an audience to Facebook, the pipeline will automatically update the audience for you, adding new customers as they enter your pipeline.